BACK TO PRESS RELEASESTiesto Teams Up with Music Saves Lives® and Abbott to Encourage Young People to Donate Blood
Although nearly 40 percent of the U.S. population is eligible to donate blood, less than 10 percent does so annually[1]
PR Newswire
ABBOTT PARK, Ill.
ABBOTT PARK, Ill., Nov. 12, 2013 /PRNewswire/ -- With advances in medical treatments and an aging population, the demand for donated blood continues, as fewer people are becoming lifelong donors.2 In an effort to raise awareness about blood donation and encourage young adults to become repeat blood donors, Music Saves Lives® and Abbott (NYSE: ABT) are announcing a special opportunity to meet legendary DJ and producer Tiesto.
Music Saves Lives partners with musicians and entertainers like Tiesto to encourage young adults to participate in community blood drives and then thanks donors by giving them special access to music and entertainment. Winners from across the United States will be able to attend one of Tiesto's concerts on Nov. 22 or Nov. 23, 2013, at Echostage in Washington, DC. For additional details about how to enter the giveaway, please visit www.musicsaveslives.org.
"Blood is a vital resource that cannot be manufactured, and it's only available through the generosity of donors," said Tiesto. "I'm getting involved to help spread the message - so that my great fans will take notice and step up to donate blood to help those in need."
It is estimated that every two seconds someone in the United States needs blood.3 Often this means that hospitals and clinics face the challenge of providing enough blood to patients.1,2 Earlier this year, Abbott teamed up with the non-profit organization Music Saves Lives to encourage young adults to consider becoming life-long donors through the Very Important Donor (VID) Club program.
"Blood transfusion is a gift that helps save millions of lives every year," said Brian Blaser, executive vice president, Diagnostics Products, Abbott. "Abbott is proud to work with Tiesto and Music Saves Lives to raise awareness about blood donation and to help ensure that we have an ample blood supply."
To find an upcoming blood drive in your area, please visit one of the following websites: American Red Cross, America's Blood Centers, or AABB. To learn more about the importance of donating blood, please click here. To learn more about Tiesto and his award-winning work, please click here.
About the Very Important Donor Club
The Very Important Donor Club (#DonorsClub) encourages people to make a commitment to donating blood a specific number of times each year. By signing up, members learn more about how their donation will make a difference and how some of their favorite musicians and entertainers are supporting this effort. Very Important Donor Club members who commit to donate blood at least one time per year may earn special benefits at Music Saves Lives events.
About Music Saves Lives
Music Saves Lives is a 501(c)(3) organization with the mission to educate about important life-saving causes and to use all forms of music and entertainment to motivate and deliver this message. Music Saves Lives started its mission to educate youth about the importance of blood donation and the bone marrow registry, encouraging participation and commitment to action in a life-saving way. These simple commitments all connect back to strengthening the community. Visit www.musicsaveslives.org to learn more.
About Abbott's Commitment to Blood Screening
Abbott is a global leader in in vitro diagnostics and offers a broad range of innovative instrument systems and tests for hospitals, reference labs, molecular labs, blood banks, physician offices and clinics. With a more than 40-year commitment to continuous improvements to blood screening technologies, Abbott is a leader in helping to ensure the safety of the world's blood supply and is dedicated to advancing the science of blood transfusion.
About Abbott
Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 70,000 people.
Visit Abbott at www.abbott.com and connect with us on Twitter at @AbbottNews.
1 Blood FAQ. American Association of Blood Banks (AABB). Website: www.aabb.org/resources/bct/pages/bloodfaq.aspx. Accessed Oct. 21, 2013.
2 The 2011 national blood collection and utilization survey report. Department of Health and Human Services. Washington, DC: DHHS, 2013. Website: www.aabb.org/resources/bct/pages/bloodfaq.aspx. Accessed Oct. 30, 2013.
3 Blood facts and statistics. American Red Cross. Website: www.redcrossblood.org/learn-about-blood/blood-facts-and-statistics. Accessed Oct. 21, 2013.
Abbott
Media:
Jessica Masuga
(847) 935-0650
Music Saves LivesMedia:
Russel Hornbeek
(323) 375-4675
Tiësto Rephlektor Media:
Justin Kleinfeld
(646) 383-8827
SOURCE Abbott
